ACB achieves Top 7 leading financial brands voted by FORBES

(HCMC) – On October 27, at the Ceremony of Honoring 25 leading corporate brands in the financial sector in 2021 organized by Forbes, ACB was honored to be named in the Top 7 leading financial brands. with a brand value of more than 257 million dollars.

Instead of making a list with companies in many industries, 2021 Forbes Vietnam chooses the banking and finance sector to evaluate and rank the brand value of companies. This important adjustment contributes to the objectivity and fairness of the prize. With the support of quantitative calculations by FiinGroup & using the method of Forbes (USA), Forbes Vietnam quantifies the value of a brand through financial figures, based on its ability to generate profits. For calculation, FiinGroup determines the profit generated from intangible assets (removing profits generated from tangible assets).

ACB's brand value was determined by Forbes from the profit calculated by FiinGroup after allocating the brand's contribution coefficient in each industry and the industry's average P/E coefficient at the time of calculation, and reached at more than $257.3 million. According to the latest report, as of September 30, ACB's consolidated pre-tax profit reached VND 13,500 billion, completing more than 90% of the year plan with an effective risk management strategy and a healthy investment portfolio.

Besides, ACB is also promoting digital transformation activities. With the desire to become "AI first banking" - A leading bank in the application of artificial intelligence technology, ACB pioneered to bring many of today's most advanced technology features such as Video Call Face Identity and AI BOT. ACB representative affirmed that the continuous investment in technology not only contributes to building a dynamic and creative ACB brand image, but the biggest goal is still to bring the best experiences to customers.

Being honored by Forbes as well as being continuously named in other prestigious award categories for leading brands in the financial and banking industry such as "Inspiring Brands" awarded by APEA, "Top 10 Strong Brands" banking and finance industry” voted by Vneconomy newspaper, etc., has shown the brand reputation and correct business strategy of ACB.